The Thrill of Spring

Tommy Hilfiger Spring/Summer 2008  This season's collection was inspired by upscale preppy fashion from the late 1960s to early 70s, with its refined styling and understated glamour.  The campaign is set against Utah's Salt Flats, an other-worldly site famous for speed racing and testing limits. Smooth and flat, with no barriers for miles, we find our young couple ready for action, pushing their limits of thrills and dares. 

Print Ads

Mall/Outdoor

Product Images

CAMPAIGN COLLATERAL

Design: Fashion show invitation & the spring collection look book. These invitations and look books were sent out to editors and buyers for Tommy's Spring 2008 fashion show. The printed pattern was made from vintage travel scarves from the early 70s.  The invitation was screen printed onto white plexi (left). The look book is perfect bound, with a custom box envelope showing the pattern inside the flap, and on the inside cover of the book.

Creative Team:

Campaign creative direction: J. Padgett and F. Van Alphen. 

Art Direction US Ads & Collateral: J. Padgett, K. Aplin

Design for US printed pieces: J. Padgett, R. Chertok

Photography (on figure): Dewey Nicks

Fashion Stylist: M. Duplan

Photography (product): Tim Hogan