What's Really Material?
Kenneth Cole New York fall 2005. These select images supported this season's advertising fall campaign "What's Really Material?" The concept of the campaign is a statement about how the media chooses to pick their stories, usually with a political bias. The photo set was constructed of blank newspaper paper stock. The imposed old school microfiche graphic mimics The New York Times. These layouts were used in stores and online.
Creative Director: L. Kolk / C. Yoham
Art Direction, Design: J. Padgett
Photography: G. Aroch