Caution: Sale On
Kenneth Cole New York sale windows. The challlenge with this project was to create an attention-grabbing sale campaign that would really make street traffic take notice. The problem was that Kenneth Cole New York, like many luxury brands, did not do massive clearance sales, or they did them quietly. The solution was to create a tongue-in-cheek display of mannequins "gone wild" over the semi-annual clearance sale. The same self-deprecating tone that the brand carries in its advertising applied to this concept - no one ever beat anyone up at Kenneth Cole New York sale, but it was fun to imagine!