How do you holiday?
Off Broadway Shoe Warehouse Holiday 2012 campaign. With 30,000 pairs of shoes in stock at OBSW, there's a shoe style for everyone's holiday celebration. This tongue-in-cheek campaign proves there's a variety of ways people tackle the holidays, with a footwear choice for every task.
Creative notes. This campaign has a definite female voice, peppered with a wry sense of humor. Art direction features a clean white set with neutral props to allow the product to pop off the page. The set design and wardrobe styling were elevated from past campaigns to be on-trend, and slightly more sophisticated. Red, off white, gray is common theme in the styling. Client requested colorful copy and design touches for a pop in retail stores, especially for windows.
Digital and Printed Look Book
Miscellaneous Campaign Collateral
Every campaign we produced for this client had multiple deliverables. Not only did we concept and produce each campaign, but we also designed every piece of marketing collateral down to the smallest coupon or newspaper insert, with versions. Here is a sampling of some of the deliverables.
Branded Content: Behind The Scenes Video
Creative Direction: J.Padgett
Art Direction: J. Padgett, L. Valentini
Design: L. Valentini, E. Ashley
Copy: J. Padgett, A. Macam
Photography: Thomas Deal