Put Spring in your Step
Spring 2013 Campaign. What better way to strut into spring but in bright, fresh hues of fun? Taking a cue from the product trends this season, our campaign pops with color and energy as we find all the ways to confidently step into the new season with 30,000 pairs of shoes at Off Broadway Shoe Warehouse.
Creative notes. Copy is fun but instructional, teaching the consumer "how to wear it." Art direction went colorful to support a color trend message, and also to provide a loud punch of color for marketing in retail stores. Styling was inspired by retro fashion, when people dressed for everyday outings. Props remained white to not compete with the product, and to give the set a sense of theater.
Spring TV
Spring Lookbook
Miscellaneous Campaign Collateral
As with each of the seasonal campaigns we produced for this client, multiple deliverables were requested from a large scale advertising concept down to the production of the smallest piece of retail collateral. Here is a sampling of some of the deliverables.
Creative Team:
Creative Direction: J.Padgett
Art Direction: J. Padgett, L. Valentini, E. Ashley
Design: L. Valentini, E. Ashley
Copy: J. Padgett, A. Macam
Photography: Laretta Houston