Tommy's Favorite Things
This project supported the business to business pitch between Tommy Hilfiger and Macy's, to establish Tommy Hilfiger as an exclusive Macy's brand. The goal was to show Macy's the inspiration behind his American Classics collection. I interviewed Tommy to add a personal feeling to the marketing. We came up with a list of things that he loves about dressing, and why everyone needs this collection's must-haves pieces in their wardrobe. The copy was inspired by his description of what classic American style should be. Printed booklet, show room posters, Macy's display.
The concept was approved. Here is a candid shot of a display in a Macy's store.
Art direction, Copy, Design: J.Padgett
Photography: P. Shaw (on figure)
Photography: J. Von Somers (product)