I love the challenge of creating fresh, beautiful, and smart creative that fits within a brand’s unique personality.
I have had the pleasure of working with some pretty amazing retail and fashion brands, agencies, and non-profits. I have experience creating most types of advertising and marketing tactics, including traditional print, digital and ecomm, social, tv/video, retail collateral, direct mail, packaging, and in-store retail spaces and windows. Some of my favorite projects have been working on a brand’s repositioning, and brand guidelines, as well as creating beautiful campaigns through image and word. I photo art direct, design, and write.
I started this journey at UNC’s School of Journalism as an ambitious and fashion-hungry student hoping to be the next editor-in-chief of an edgy women’s magazine. As part of the curriculum I had to take design and photography, and just like that… I became an art director. Today I still use a combination of writing, design, and photography skills along with logic, business savvy, intuition, and imagination to solve any given creative problem.
Having also been a creative advertising teacher, I am well-versed at recognizing good ideas and nurturing them into great ones. I have strong management skills and have the ability to juggle many jobs at once. I flourish with clients who have excellent communication skills and who prize strategy and creative ambition.
When I am not working, I am still always creating. Cooking, writing, painting, photography, gardening, and playing with my pugs are a few of my favorite things to do. I am both a city and country mouse, I am obsessed with how New York city is ever-changing, always inspiring. I love finding odd graffiti, a pensive walk on the beach, local accents, road trips, creepy places, losing time in a museum, rainy autumn days with jazz, the smell of sweet olive shrubs, sensory recalls, and the laughter of my son.
