TRADITIONAL ADVERTISING

This quick campaign was a freelance job I took with a copy partner for Ogilvy. Yes, I can advertise products that are not retail or fashion!

THE CHALLENGE

Create a digital campaign to launch Huawei's new low-cost smartphone into the U.S. cell phone market using the brand umbrella "Make It Possible" and the concept "Live Life Unlocked." We needed to highlight several of the phone's features including its camera with watermarking features, its slim design, and most importantly, that it is a contract-free smartphone.

The Solution:

"Ready For Life." This affordable smartphone captures life's moments, on your terms. 

Creative Team:

J.Padgett & A. Macam for Ogilvy & Mather Atlanta