Kenneth Cole Silver Technology
New product launch. Kenneth Cole designed and launched a new comfort product, "Silver Technology," to compete with Cole Haan's products that were enhanced with Nike technology. The visual identity was inspired by the graphic nature and purpose behind architectural blue prints and product wire drawings. We wanted to communicate the well-made structure and design of this footwear line while also showing is beauty through sexy photography. We created packaging, mailers, print ads, and store posters.