Caution: Sale On! I was tasked to create an attention-grabbing sale campaign that would stop street traffic in key stores around NYC. (And to do it quietly to not diminish the high-end retail image). The solution was to create a tongue-in-cheek display of mannequins "gone wild" over the semi-annual clearance sale. The same self-deprecating tone that the brand carries in its advertising applied to this concept - no one ever beat anyone up at Kenneth Cole New York sale, but it was fun to imagine!