A small design studio hired me as a Creative Director to oversee the team for one of their biggest clients: Chick-fil-A. The team was tasked to explore photography and design for all new food tests and menu items. In addition, we won the work to redesign all of the menus for all stores. We also helped them build their app before it launched with a new, modern photography style and design. I wrote the copy below :)

These are examples of test posters for several retail locations showing a new photography style and new copy tests as well as interior menu offerings of new products, shot in a new style. The company used these to test both the popularity of the new offerings and the marketing.