OBSW HOLIDAY CAMPAIGN
HOW DO YOU HOLIDAY? With 30,000 pairs of shoes in stock at OBSW, there's a shoe style for everyone's holiday celebration. This tongue-in-cheek campaign proves there's a variety of ways people tackle the holidays, with a footwear choice for every task.
A HUGE CAMPAIGN
Concepted and executed with a small creative team, every piece of advertising and retail marketing down to the smallest coupon or newspaper insert, with versions. Here is a sampling of some of the deliverables:
Branded Content: Behind The Scenes Video
Behind the scenes footage from our New York holiday photo shoot. How to you holiday? Designed for social media distribution.
Creative Team:
Creative Direction: J.Padgett
Art Direction: J. Padgett, L. Valentini
Copy: J. Padgett, A. Macam
Photography: Thomas Deal