Summer Re: Mix
Summer 2013 Campaign. Summer style is easy when you've got 30,000 pairs to choose from at Off Broadway Shoe Warehouse. A wedge here, a sandal there, and soon you’ll be sauntering, strolling, and strutting with confidence wherever your summer adventures take you! Inspired by the tradition of making a summer mix tape, we created a mix of summer looks based on our favorite old school summer-inspired tunes, proving our client has a shoe for everyone's summer style.
Digital Look Book
A real music mix inspired from the photography was made and uploaded to the brand's You Tube account and to a microsite. This allowed in-store shoppers to get in the summer mood by listening to our playlist through scannable QR codes placed on signage throughout the store (sadly, a stream-lined custom Spotify channel was not in the budget). The list was also available in the digital look book. The campaign's copy provides helpful styling tips for the season's top trends. A white set was built with old records and speakers to provide a neutral and vintage-inspired backdrop for both on-figure and product photography.
Miscellaneous Campaign Collateral
As with each of the seasonal campaigns we produced for this client, multiple deliverables were requested from a large scale advertising concept down to the production of the smallest piece of retail collateral. Here is a sampling of some of the deliverables.
Creative Direction: J.Padgett
Art Direction: J. Padgett, L. Valentini
Design: L. Valentini, E. Ashley
Copy: J. Padgett, A. Macam
Photography: Laretta Houston