OBSW SUMMER RE:MIX CAMPAIGN
Summer style is easy when you've got 30,000 pairs to choose from at Off Broadway Shoe Warehouse. A wedge here, a sandal there, and soon you’ll be sauntering, strolling, and strutting with confidence wherever your summer adventures take you! Inspired by the tradition of making a summer mix tape, we created a mix of summer looks based on our favorite old school summer-inspired tunes, proving our client has a shoe for everyone's summer style.
Digital Look Book
CREATIVE NOTES
A real music mix inspired from the photography was made and uploaded to the brand's You Tube account and to a microsite. This allowed in-store shoppers to get in the summer mood by listening to our playlist through scannable QR codes placed on signage throughout the store. The list was also available in the digital look book. Old records and speakers created the vintage-inspired backdrop for both on-figure and product photography.
Creative Team:
Creative Direction: J.Padgett
Art Direction: J. Padgett, L. Valentini
Design: L. Valentini, E. Ashley
Copy: J. Padgett, A. Macam
Photography: Laretta Houston