I was hired by Scoutmob to create its new brand identity for its newly launched e-commerce store exclusively selling maker-made goods.

BRANDING & DIGITAL CREATIVE DIRECTION: BUILDING A NEW ECOMMERCE BRAND

 The Scoutmob brand started as a small e-commerce site catering to seekers of the unique and curious, supporting locally owned businesses and experiences. Shoppe, its online sister store was its spin-off brand to buy maker-made goods, with its main competition being Etsy at the time. The goods sold were mainly small batch, sophisticated, and highly curated goods from small makers around the United States. The brand needed to have a competitive, authoritative presence in the growing and competitive maker-made marketplace while taking over the original brand’s name.

 CREATIVE NOTES: The evolved modern version of an (online) general store.

The Old General Store of the past was the center of many small communities.  Inspired by the signage, architecture, and vintage packaging found in these old stores, we wanted to translate these inspirations into a cleaner, more contemporary look. The brand's new logos have a hand-drawn feeling. The new brand fonts reflect this imperfect feeling - they are either designed from hand drawn letters, or they were inspired by early printing machines where the characters appear a little shaky and slightly rough. All brand colors are slightly off-white and off-black with pops of faded, muted colors that would be found in old paint or packaging.

Logo Design

Web and UX Refresh: A Detailed Look

 I could not change much of the functionality of the site, only the design elements to update the brand to the new visual guidelines, and basic navigation. I did improve the UX flow by designing a simplified header, footer, category pages, and shopping cart / check out pages.  

Old vs. New Design Comparison

Creative Team

Brand Strategy, Design, Copy: J. Padgett