As SPANX Creative Director I oversaw art direction, copy, design, photography, and worked closely with product development to develop product names, packaging, and overall brand stories for all omni channel marketing.

PRODUCT LAUNCH: SPANX SWIM

PRODUCT LAUNCH: SHAPEWEAR MEETS READY-TO-WEAR

We launched this product line as a new category of shapewear: shapewear pieces meant to be seen. Below are examples of the product's name, logo, brand product photography, catalog spreads, online photography and copywriting.

PACKAGING AND PRODUCT DEVELOPMENT

Our team launched an average of 8-10 new products every season, responsible for naming products, creating their brand identity, packaging, and all other collateral requests needed to go to market.

SPANX Catalogs

We produced 10 catalogs per year. With each production, I worked with the design team to improve the overall layout design, copy headlines, and product photography, which created a more cohesive, clean book that still maintained a high product density.

Creative Team:

Creative Director: J. Padgett

Spanx

As SPANX Creative Director I oversaw art direction, copy, design, photography, and worked closely with product development to develop product names, packaging, and overall brand stories for all omni channel marketing.

PRODUCT LAUNCH: SPANX SWIM

PRODUCT LAUNCH: SHAPEWEAR MEETS READY-TO-WEAR

We launched this product line as a new category of shapewear: shapewear pieces meant to be seen. Below are examples of the product's name, logo, brand product photography, catalog spreads, online photography and copywriting.

PACKAGING AND PRODUCT DEVELOPMENT

Our team launched an average of 8-10 new products every season, responsible for naming products, creating their brand identity, packaging, and all other collateral requests needed to go to market.

SPANX Catalogs

We produced 10 catalogs per year. With each production, I worked with the design team to improve the overall layout design, copy headlines, and product photography, which created a more cohesive, clean book that still maintained a high product density.