TOMMY’S FAVORITE THINGS
This project started as a pitch, and then became the brand story for Tommy Hilfiger and Macy's exclusive partnership collection. The Favorite Things collection is a marketing story about must-haves staples for a classic, American, preppy style. I worked closely with Tommy to express his thoughts about classic styling, inspired by his youth and family. Printed booklet, show room posters, Macy's display. Shot by Patric Shaw and Jenny Von Somers.
Creative Team:
Art direction, Copy, Design: J.Padgett
Photography: P. Shaw (on figure)
Photography: J. Von Somers (product)